12. What to include in a spa or beauty salon’s website?
Just as you’ll access other companies’ websites for information about their products and services, you’ll want both prospective and repeat clients to be able to find you in cyberspace. Your website will be crucial to your marketing efforts and can be used for everything from posting your hours and driving directions to selling salon services.
Spas come off particularly well in a cyber tour. Well-decorated private treatment rooms can communicate a feeling of soothing relaxation even on screen, while suggesting that a resort-style oasis of serene tranquillity is no more than a phone call away. Because your Website is virtual advertising that’s available on demand 24-hours a day, it’s important to spend a fair amount of time considering what it should say.
(We’re assuming that your site will be an “online brochure” with multiple pages rather than an electronic business card.) The best way to determine content is by thinking like a customer and answering the questions you think he or she would have when searching for a new salon or spa. Here are examples of the kinds of questions a prospective salon/spa customer might have:
Salon
- Do you provide initial consultations? Is there a charge?
- Can you give me the same hairstyle as (name of celebrity)?
- What’s the latest look?
- Are your stylists experienced? Where did they study/train?
- What do your services cost?
- Do you sell gift certificates?
- What hair-care product lines do you carry?
- Which credit/debit cards do you accept?
- Where are you located?
- What are your hours?
- How can I reach you?
Spa
- Are your spa employees licensed?
- Are your masseuses male or female?
- Are hydro treatments better than massage?
- How do you sanitise your equipment?
- How long will my treatment take?
- What do you charge?