3. What to look for when choosing a location for your spa or salon
Choosing a location for your salon is one of the most important decisions you’ll make in the early stages of establishing your new business. Obviously, you’ll want to locate it in an area that’s easily accessible by highway or main road, with plenty of traffic (both foot and the four-wheeled variety) and parking.
The surrounding area should be attractive, well-lighted and safe. There should also be other retail businesses nearby (as opposed to commercial areas like industrial parks or a regional airport) because they can generate business for you even as they attract customers through their own doors.
Typically, salons operate out of three types of establishments: Free-standing buildings, storefront properties and shopping centres like malls. Occasionally, salons are located in malls, but They’re also sometimes found on the ground floor of office buildings in large metropolitan areas where there is a significant amount of foot traffic during the business day. However, such locations may not be optimal if they’re in an urban area that doesn’t have much traffic in the evenings or on weekends.
There’s one other type of property that deserves serious consideration when you’re looking for a place to set up shop. A facility that once served as a beauty salon may be a good choice for your new location.
The good news is, a lot of the infrastructure you’ll need, including extra plumbing, special electrical outlets, and maybe even fixtures like salon stations and the reception desk, may already be onsite and available for purchase with the building.
The bad news is there might be a really good reason why the salon closed, like there’s too much competition in the area, the location is crummy, or the previous owner had a poor reputation among clients and in the community. The same goes for a salon that’s currently in business but is up for sale.