Entrepreneurship 101: Who is your customer?
- Platform: edX
- Length: 6 weeks
- Time commitment/Pre-requisites: 4 hours per week. No prerequisites
- Why you should consider it:You have an idea for a product, but do you know who will want to buy it? Many seemingly great ideas and technologies come to a sudden halt in the face of one simple, inescapable question: “Who is your customer?” Every class session will be an in-depth and focused case study of MIT entrepreneurs from areas as diverse as mobile applications, 3D printing, power electronics, international development, and watchmaking. You will learn, through the stories of MIT entrepreneurs, how to go from idea or technology to the necessary understanding of who and why will want to buy your product.