SEO Fundamentals
- Platform: lynda.com
- Time commitment/Pre-requisites: Video tutorial. 3 hours, 29 minutes. Beginner level.
- Why you should consider it:In this course, you’ll learn what search engine optimisation (SEO) is and how you can start using it to increase your website’s visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimisation strategies, like conducting keyword research, building inbound links, optimising your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.