The automation industry has grown very quickly in the last few years due to the large increase in overall need and the advancements in the technology. When we talk about automation we are often referring to things that artificial intelligence can control or things that can be set using a device that will carry out a specific task automatically. This is an important distinction because many people believe that we are talking about fully autonomous machines, but we are not.
In fact, automation has become a subtle art form taking the best parts of routine task management and combining them with artificial intelligence. One of the greatest examples of this achievement is the proliferation of personal assistants such as the Google Home and Amazon’s Alexa. This type of automation is personal, but, can be used in a variety of ways to increase the productivity in a work environment. At this stage in its life, automation is a pure assistance tool used to make life easier overall for individuals and offices. There are a number of uses for automation in our daily lives and in a number of industries, both large and small. However, in this article, we are going to focus on how automation can help your startup run more smoothly and with less error overall.
Starting a new tech business is a harrowing experience that has a high payoff which requires hard work and a little bit of luck. Now, luck aside, that hard work can be made a little easier with the use of automation. The first, and most useful, automation tool to incorporate into your business is the personal assistant. When you are running a new business there are number of things that need attending to at any given time. Most likely, because the business is so new, you can not afford a full-time assistant or secretary. This is where the personal assistant comes into play.
Using any one of the numerous assistant options can make managing all of the tasks you need to complete much simpler and easier. These devices, such as Google Home and Amazon Alexa, are affordable and transportable. They are also very inexpensive when compared to the price of a full-time assistant. They will automatically update you on tasks you need to complete and tell you when important things happen via devices that are connected to it. All you have to do is sync a phone up with one of the assistants and it will automatically read all of your calendar items.
Then, when the time comes, it will proudly proclaim these items so that you may know what you need to do and when. These devices use automation by way of artificial intelligence. This means that they can automate tasks as well as answer certain questions, search the web, and learn your habits to make the experience much smoother.
This is an absolutely invaluable resource to the entrepreneur who starts a new tech business. Everything one has to remember at the conception of a business can be completely overwhelming and having a constant assistant remind you of your important tasks can be the difference between success and failure. Automation in this sphere is where we are seeing the most innovation and the quickest development. It is beyond a recommendation to say that every startup should have personal automated assistants.
The other difficult problem when starting out as a new tech business is marketing and design. Gone are the days when you can go to your local copy business and print off flyers as a sustainable method of marketing and advertising.
Nowadays, all of your marketing needs can be taken care of through the use of automated services online. Through the use of applications and web services, like HubSpot, you can set up automated email marketing that can free up your schedule while simultaneously building your company’s online presence. Marketing for a new business can be absolutely over encumbering and the use of automated devices and services can prevent a stoppage in progress. Hiring someone to run a social media campaign while also controlling your email marketing would be just too expensive for a new business and would require a full team of people.
These automated marketing services can replace an entire team of marketers while not sacrificing the quality of a decent exposure campaign. Automation can really help a new entrepreneur overcome many of the challenges that cause early businesses to fail. Even when the product is good, a company that cannot sustain marketing and brand development is headed for a dead end. These services will not only help your startup succeed, but, will also make you a better entrepreneur and CEO.
