1. Public Relations
If you’ve got media know-how, a nose for news and you can write well, you’ll make an ideal public relations expert.
- Advantages: Since PR is predominantly based on generating news, press releases and making contact with the media, it is largely email based, allowing you to conduct your business after-hours and on weekends. As a service based on your contacts and skills it has low start-up costs.
- Skills: The ability to write as well as spot a good news story, promotional opportunity or simply a way to draw public attention to a specific company at a specific time.
- The Market: Your client base will include businesses, organisations and individuals who seek media coverage or who need media training, but are either not familiar with the media or want to concentrate on their own businesses and leave the PR to a professional.
- What you’ll need: Strong media contacts, a mailing list, press release writing experience and a computer with a high-speed modem.