7. Web Design
Web presence gives companies access to millions of potential customers throughout the world. A good website can be a winning advertising campaign, marketing brochure and even mail order catalogue without any printing, postage or phone costs.
The problem is that for most people, designing a website is on a par with building a TV set – a major mystery best left unexplored.
- Advantages: This business is creative, it can be started on minimal budget and even HTML is not too difficult to learn. You can also deal with clients anywhere in the world without needing to leave your computer.
- Skills: Besides a general understanding and familiarity with cyberspace, an understanding of HTML and a flair for graphics and copywriting are also essential skills in web design.
- The Market: The market is virtually limitless. Every company around the world should have a website, giving a scope for new and upgraded sites. To get started, choose a geographic or specialty area to start with and then send direct-mail pieces explaining the values of a website and your services. Create your own impressive website to attract business and to serve as a sample of your work.
- What you’ll need: A computer with a fast Internet connection, a scanner, web creation software and a graphic design package.