How do you take a competitive, pressurised, demanding, expensive and inflexible industry and turn it into a high quality service that is accessible and affordable for clients and appealing for employees and consultants?
In any highly competitive industry you need to establish a unique selling point (USP) that makes you stand out from the crowd. For instance, you must offer a quality product or service at a price your target market is prepared to pay, and do so in a manner that makes them feel they have received value for their money.