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    ThinkSales State Of B2b Sales In South Africa 2021 Survey

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      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      The 7 Strategies of SA’s Strongest B2B Sales Performers for 2021

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      3 Sales Strategies SMEs Can Borrow from SA’s Strongest Performers

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      SA’s Strongest Salesforces Focus on Value, Not Discounting

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      Devastating Financial Gender Gap Has Grown: Women Are Better Investors, But Retire With 30-40% Less Than Men

      Why SMME’s Need To Think Small

      Devastating Financial Gender Gap Has Grown: Women Are Better Investors, But Retire With 30-40% Less Than Men

      Five Money Management Principles To Start 2021 On The Right Financial Footing

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      Home LEADERSHIP Business Leadership

      The Future of Work: Creating Excellent Culture to be an Employer of Choice

      Adri Dörnbrack by Adri Dörnbrack
      Sep 12, 2018
      in Business Leadership
      0
      employer-of-choice-culture
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      RelatedTopics

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      Millennials already make up a significant percentage of the “new workforce”. They seem to flourish in work environments where the experience includes diversity, transparency, and collaborative work cultures, with flexible working conditions and work that contributes to positive social influence.

      Why it is important to be “an employer of choice”

      An employer of choice is not only in business for profit, but also to ensure that their people develop the potential, as humans. This is not only done for the good of the business, but to develop individuals who are responsible stewards working towards a common purpose of healing or refreshing fellow humans and the earth (fauna and flora).

      If you are in business and you have people working with or for you, you want to attract a mix of employees. Some will have the best industry skills for example, and others will have exceptional leadership capacity. More importantly, you would want, regardless of skills, people with great positive attitudes.

      Attracting employees with top-notch skills, outstanding character and great attitudes would require that you design a business with excellent character and culture.

      Vision Led and Values Drive Employer Value Propositions (EVP)

      The line “vision led, values driven” is well known. To be a successful business you have to have a meaningful and resilient vision to inspire your team, driven by robust and powerful values.

      It is crucial to communicate well with employees “why” and “what” they are part of achieving (i.e. vision). Vision needs to be externally focused; describing the desired impact to be made on the world, or how the business aspires to create a better society.

      Having a vision to buy into and the values that support it, forms part of the Employer Value Proposition (EVP) – this is what employees are offered in return for their hours of work.

      Research shows five elements that employers need to focus on when defining their EVP: Rewards, opportunity, organisation, people, and the work itself.

      Creating an Employer of Choice culture

      In short, listen, then listen a bit more, and then act accordingly.

      Start by serving your clients and your people, clearly understanding their needs, wants and desires. Then build a vision to fulfill the needs and always do business responsibly.

      There are various ways to determine the needs of your clients and your employees. We focus on the needs of employees and have designed a culture assessment to understand the internal culture. It also measures some external elements, like customer service from an internal perspective.

      We focus on elements relating to how we serve, bring harmony and patience, experience joy, being good and kind, building trust and having self-control. Once you understand how your culture looks, then you can define how you want it to look or what you believe it should be in terms of values.

      Create an excellent culture that adds substance to your EVP, to be an Employer of Choice.

       

      Tags: Change Management
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      Adri Dörnbrack

      Adri Dörnbrack

      Adri Dörnbrack is the Main Culture Architect (Director) of Imenent, dora-ella and rhizoo. With her team, she developed the Imenent brand and its two sister companies dora-ella and rhizoo, from hands-on HR industry insights. The group of companies has a vision to create tools, spaces and experiences for individuals and businesses that can help them grasp the true meaning of a quality-filled life and how, by integrating those principles, they in turn can experience joy even during challenging times. Visit: www.imenent.co.za

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