No plan survives contact on the battlefield. Sometimes change can confront you and your dream venture, forcing you to either run or take very bold decisions. Here are some common change triggers:
Your core idea is obsolete
Just as you are launching your business, the market may have shifted to different products, or consumer patterns may have changed.
The temptation for entrepreneurs is to keep persevering, putting effort and investing in a space of diminishing returns when it may be sensible to change tact.
Your commercial engine has all but stalled
Outputs no longer justify your inputs. There is no traction on sales, costs are spiraling, and you do not have innovative thinkers around you to engineer a turnaround.
You may need to scale back costly activities, off-load non-performing products or worse still, force-release the weak links in your team.
Your vision and that of your partners are suddenly at odds
Even the best of partnerships can go wrong. Steve Jobs was fired at Apple, the company he had founded. Yahoo founders suffered the same fate.
Corporate hijackers can engineer brazen theft of ideas and dreams because they never see as far as the limits of your founding vision. Boldness of belief, however, can reincarnate your entrepreneurial vision, giving it a whole new birth.