Step 8
Build routines that ensure progress
Never forget that achieving a goal is based on creating routines. Say you want to land 100 new customers through inbound marketing.
That’s your goal; your routine is to create new content, new videos, new podcasts, new white papers, etc. on whatever schedule you set. Stick to that routine and meet your deadlines and if your content is great you will land those new customers.
Wishing and hoping won’t get you there – sticking faithfully to your routine will. Set goals, create routines that support those goals, and then ruthlessly track your progress. Fix what doesn’t work. Improve and repeat what does. Refine, revise, adapt and work hard every day to be better than you were yesterday.
Soon you’ll be good, then great. And one day you’ll be world-class. And then, probably without even noticing, you’ll also be a millionaire, if you like that sort of thing.