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    ThinkSales State Of B2b Sales In South Africa 2021 Survey

    The 7 Strategies of SA’s Strongest B2B Sales Performers for 2021

    ThinkSales State Of B2b Sales In South Africa 2021 Survey

    3 Sales Strategies SMEs Can Borrow from SA’s Strongest Performers

    ThinkSales State Of B2b Sales In South Africa 2021 Survey

    SA’s Strongest Salesforces Focus on Value, Not Discounting

    ThinkSales State Of B2b Sales In South Africa 2021 Survey

    ThinkSales State Of B2b Sales In South Africa 2021 Survey

    Devastating Financial Gender Gap Has Grown: Women Are Better Investors, But Retire With 30-40% Less Than Men

    Why SMME’s Need To Think Small

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    Five Money Management Principles To Start 2021 On The Right Financial Footing

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      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      The 7 Strategies of SA’s Strongest B2B Sales Performers for 2021

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      3 Sales Strategies SMEs Can Borrow from SA’s Strongest Performers

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      SA’s Strongest Salesforces Focus on Value, Not Discounting

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      Devastating Financial Gender Gap Has Grown: Women Are Better Investors, But Retire With 30-40% Less Than Men

      Why SMME’s Need To Think Small

      Devastating Financial Gender Gap Has Grown: Women Are Better Investors, But Retire With 30-40% Less Than Men

      Five Money Management Principles To Start 2021 On The Right Financial Footing

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      Apple vs. Google Maps Battle Revs Up Local Search Options

      ExpertHub Staff by ExpertHub Staff
      Sep 12, 2012
      in ExpertHub Today
      0
      Apple vs. Google Maps Battle Revs Up Local Search Options
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      RelatedTopics

      The 7 Strategies of SA’s Strongest B2B Sales Performers for 2021

      3 Sales Strategies SMEs Can Borrow from SA’s Strongest Performers

      SA’s Strongest Salesforces Focus on Value, Not Discounting


      Big changes are in store for how customers will find and learn about your business.

      Tech giants are turning maps into location-based experience services. Apple is already bragging that its new maps app will be “the most beautiful, powerful mapping service ever.” It will feature what the company claims will be a new approach to how maps are rendered, including turn-by-turn directions and “Flyover” functions that will blend Google Earth-like capabilities, including 3-D images, with maps.

      The expectation is that these tools will become extensions of local search options that smaller firms rely on to be found. Here’s our road map for what to expect from the new mobile maps revolution:

      1. Expect new ways to market using your location.
      Apple is already planning a Quick Route function as part of its local search function that can lead customers to stores. Not to be outdone, Google is offering packages for automated business listings, and promotional services as part of its Places for Business product as well as turn-by-turn navigation for bicycle commuters.

      And where Google and Apple go, so goes Microsoft. The company announced its most aggressive upgrade to its map imagery in July. This will be offered as part of its MapPoint 2013 software product that ties in not only geographic data to maps, but population information and research content aimed at showing businesses location-based opportunities and marketing trends.

      2. Maps need to become part of your search strategy.
      Smart businesses will be proactive on how mobile users find and interact with them on maps. Among the new features that businesses can expect to exploit are the expanded role for social content and the ability to offer location-based deals.

      Apple’s Maps application is stressing local reviews and search content from Yelp, which announced in June that it will be directly built into Apple maps. Google recently upgraded its Google+ integration for maps with Google Map Maker, which builds local content added by users into its maps. And earlier this year, Microsoft announced new integrations with Nokia as part of its interactive features on Windows phones.

      The time is now to claim your business page on sites such as Google Places and Yelp, and make sure it has the most up-to-date information. Update Google’s Map Maker with detailed information about your business. Label your business on the map, test and confirm the directions given.

      3. Explore third party apps.
      The fast moving map space is also attractive areas for new app developers. Two of the most interesting right now are ForeverMap by Berlin-based Skobbler and OffMaps2 by Cologne, Germany-based iosphere both offer options for offline search using OpenStreetMap, an open, international wiki for maps similar to Wikipedia.

      Those third parties offer features that Google and Apple do not, such as off-line functionality. And both can be easier to partner with to develop targeted programmes for specific business challenges.

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      ExpertHub Staff

      ExpertHub Staff

      ExpertHub’s award-winning team of Staff Writers deliver unique, insightful and curated content from successful business leaders, authors and subject matter experts. This highly-experienced team understands the information that business readers are looking for, what’s unique and impactful, and how to distil key ideas into actionable insights.

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