Who should enter?
“We’re looking for business owners who have proved that they have what it takes to start and build a business and now find themselves at a point where they want to accelerate their growth,” said Pavlo Phitidis, business development specialist, who will be profiling and advising the business owners on air.
From all the entries received, Phitidis will hand pick those businesses that meet the criteria of the campaign and are owned and run by entrepreneurs who have demonstrated character and are building business with great potential to grow further.
Live on-air interviews
They will be interviewed live on air on Talk Radio 702, in either John Robbie’s breakfast show or David O’Sullivan’s afternoon drive show, exposing their businesses to enviable audiences that include customers, future customers, employees and funders.
The business owners will be engaged on what they have achieved to date, their milestones, obstacles and challenges.
Advice on how to grow
Phitidis will work with the SMEs to identify the steps needed to accelerate their growth to the next level.
He will also call on 702’s listeners to assist if they have the requisite skills, know-how, connections and, most importantly, customers who should use the entrepreneurs for their services.
“The exposure that these businesses receive alone is extremely valuable,” said Talk Radio 702 station manager, Pheladi Gwangwa. “They will be promoted as successful, credible service providers as well as receiving targeted business advice, during our two drive time shows.”
30 businesses will be profiled during the campaign, which will officially launch on Monday 22 October.