Go the Extra Mile

With the launch of Richard Branson’s new book, Screw Business as Usual, Virgin Unite and the Branson Centre of Entrepreneurship have release eight ways to, yip, screw business as usual.

  1. Capitalism 24 902 is here – doing good is good for business. Businesses all over the world must start going the extra mile – all 24 902 of them (which is the length of the earth’s circumference). It’s time for everyone to get involved and do what is right for people and the planet.
  2. Power to the people. Every single one of us can – and must – do business differently.
  3. Stop saving the world: start reinventing it. Shift the focus from ‘charity’:  take risks, invest in social innovation – entrepreneurial ideas and energy can change the world for good.
  4. Give it everything you’ve got. If you’ve got it, use it – products, services, people, suppliers, communications, investment funds, contacts and clout – use all your business assets to deliver social and environmental impact.
  5. Break the silos. Embrace unlikely marriages – join forces with government and the social sector to deliver new business models for health, education and other ‘human services’.
  6. Value Mother Nature. Work with nature – not against her.   Valuing and harnessing her wonderful natural assets is the biggest entrepreneurial opportunity of our lifetime.
  7. The global village is here. Technology is giving us the power to see – and solve – problems across the world.  As global citizens, business leaders can and must help grow new leadership forces that know no boundaries and whose only agenda is that of humanity.
  8. Community power. The power of individuals is great – the power of communities is greater.  Inspired wisely, your communities can exponentially increase the impact you have on the world.

Read the book: Screw Business as Usual is available from all good book stores.