Local reality TV show The Big Break Legacy has announced that Google has come on board as a supporter of its second season.
The show puts entrepreneurs head to head, testing their ability to plan, strategise and execute business concepts.
Not only does the winner walk away with a R5-million capital injection, but they also enjoy invaluable exposure and advertising from appearing on the show.
Although The Big Break Legacy is a reality show concept, its format creates an educational outcome.
Google enables wider audience
Google South Africa will provide mentoring support for the finalists and help equip them with the digital skills they need to make their business ideas a success. The show will also be taken to a wider audience by broadcasting highlights and behind the scenes footage on YouTube and hosting live interviews via Google+ Hangouts.
TV show as a mentorship programme
Ezra Ndwandwe, CEO of Dualpoint Media and creator of the Big Break Legacy concept, says that apart from demonstrating the uniqueness of the contestants’ vision as manifested in their business or idea, winning The Big Break Legacy competition is like going through a fast-tracked mentorship programme.
This will reveal, among other qualities, what skills one possesses, how quickly one can learn, one’s ability to inspire one’s team to deliver the best results, one’s determination to succeed and if one indeed does possess that elusive entrepreneurial DNA. And the mentorship is as much for the viewers as it is for the contestants.
Season II of The Big Break Legacy will air for 13 weeks from 4 May 2013. Follow Big Break Legacy on YouTube at www.youtube.com/BigBreakLegacy