WordPress is one of the largest content management systems available. In fact, it powers nearly 30% of all US websites. Its ease of use and a open-source nature has prompted the platform to become overwhelmingly popular.
For many, WordPress is an invaluable resource that makes website management simple and promotes their brand easily. It is Little Wonder then that so many businesses use WordPress to handle their website and online presence management. Even though it is very popular, learning WordPress is an entirely different task.
Not many small businesses can afford to have a WordPress developer. In that case, it is important for many owners to learn as much as they can about WordPress.
Achieving effective market growth
There are those who still wish to use traditional services but are usually dumbfounded by the price and time requirement for making custom websites outside of the platform.
The abundant array of tools and applications makes using WordPress simple but effective for market growth.
For many businesses just starting out, getting traction and marketing growth are very difficult and can be taxing experiences if done by hand.
With a platform like WordPress achieving a beautiful website and pushing a brand is much simpler and easier than trying to do everything yourself.
Optimising your website with SEO
One of the most important aspects of business writing on a website is search engine optimisation or SEO. WordPress fortunately comes with a number of plugins that makes SEO very simple such as Yoast.
This service scroll through text and automates the SEO process to make sure your content is pushed to the best of its ability while also giving your brand the most exposure it can possibly take.
SEO is a very taxing and tedious process for many small business owners and the WordPress platform makes it simple.
Monitoring your website and developing leads
There is also the issue of monitoring who is coming to your website and who was looking at your products. again, on the WordPress platform there is the Google analytics plugin which allows owners to analyze who’s coming to their website and for how long.
This can be used to determine if your marketing or branding is effective and can determine what things need to change to increase exposure.
For small business, exposure is everything and awareness is the key to a successful business.
Increasing site security
Keeping a site secure is another main issue for people who run their own website and luckily WordPress has a plug-in for that.
Vaultpress, the premier security plugin, keeps your website secure and in the event of a catastrophic failure it can restore the entire site.
Business owners often fear their website crashing as it would reduce the amount of traffic it could garner and may interrupt their business practice. The WordPress platform has many tools which prevent loss of data or breaches of security so that your business can continue to run smoothly.
The benefits of using WordPress
These tools, mixed with a host of other utilities, make WordPress the premiere platform for websites for businesses of any size.
With its integration software you can automate messaging, simplify marketing and, optimise the speed of your website to give users an incredible experience without the cost of a full development team.
The technological age requires that all businesses must have a website or at least a web presence of some kind. it has been shown time and time again that a website is the best way to make a big impression on the consuming public.
Time, as it moves slowly forward, shows us that the world will revolve around the Internet and technology. A web presence then, is not just a good idea or a trendy notion, but rather imperative to stay competitive in the future. To that end, there is no better platform to create a website on than WordPress.
