Turkish Airlines has launched a high-flying business venture that gives entrepreneurs the chance to reach investors in the sky. Invest On Board is a worldwide programme that allows investors to meet start-ups while sitting in their seats.
Starting in December, Invest On Board will fly in partnership with eTohum, a programme that aims to introduce new entrepreneurs into the marketplace, and 11 start-up ideas into the skies on Turkish Airlines flights.
Using the Turkish Airlines’ In-Flight Entertainment system ‘Planet’, investors will also be able to browse through video pitches to encounter the next big idea. These ideas will be renewed in Turkish Airlines’ Planet system on a monthly basis.
The campaign aims to promote an entrepreneurial spirit in a fresh and noticeable way with an unconventional, distinctive and modern message.
Watch the introduction video here.