Proudly South African is looking to grow its members’ share of this burgeoning market and has recently launched its own online shopping site. Unambiguously Proudly South African, the site is populated exclusively with locally made goods and products, differentiating itself significantly from other sites and making a buy local choice simple for consumers.
But its aim is not only to serve consumers both at home and internationally looking to make an authentic, quality Made in South Africa purchase of anything from charcoal briquettes to e-bikes. It is a vehicle for local companies that qualify to bear the Proudly SA logo to punt their wares on a site that has already scored a massive amount of hits since its launch on 21 August.
Providing a route to new markets, the site registers Proudly South African vendors free of charge. If a company is not already a member of the buy local advocacy campaign, then they have to register first. Qualifying criteria includes local content (of course), quality assurances, and adherence to labour and environmental legislation.
Endorsed by the dti and managed by RSAMade, itself a Proudly SA member company, the site is set to change local procurement habit and online shopping in this country.