• About Us
  • Write for Us
  • Paid Content Solutions
  • Contact Us
  • Login
ExpertHub
  • HOME
  • LAUNCH
  • BUSINESS
  • LEADERSHIP
  • MONEY
  • SUCCESS
  • NEWS
    • All
    • Company Posts
    • ExpertHub Today
    Transunion Global Capability Centres Boom

    Global Capability Centres Boom As They Move Up The Value Chain

    Global Tech companies

    Global Tech Companies Are Turning To South Africa For Media And Marketing Expertise

    Innovation Summit

    Innovation Summit 2021 Showcases SA’s Top Tech Entrepreneurs

    Three customer experience strategies you’re missing-23Sep21

    Three Customer Experience Strategies You’re Missing

    Embracing digital 1st world, SMBs confid. to thrive-23Sep21

    Embracing A Digital-First World, SMBs Can Have The Confidence To Thrive

    SAB Foundation Calling All Entrepreneurs Tholoana Entps. Prog.

    Applications for SAB Foundation Are Now Open

    Trending Tags

    • About Us
      • Write for Us
      • Paid Content Services
      • Contact Us
    No Result
    View All Result
    • HOME
    • LAUNCH
    • BUSINESS
    • LEADERSHIP
    • MONEY
    • SUCCESS
    • NEWS
      • All
      • Company Posts
      • ExpertHub Today
      Transunion Global Capability Centres Boom

      Global Capability Centres Boom As They Move Up The Value Chain

      Global Tech companies

      Global Tech Companies Are Turning To South Africa For Media And Marketing Expertise

      Innovation Summit

      Innovation Summit 2021 Showcases SA’s Top Tech Entrepreneurs

      Three customer experience strategies you’re missing-23Sep21

      Three Customer Experience Strategies You’re Missing

      Embracing digital 1st world, SMBs confid. to thrive-23Sep21

      Embracing A Digital-First World, SMBs Can Have The Confidence To Thrive

      SAB Foundation Calling All Entrepreneurs Tholoana Entps. Prog.

      Applications for SAB Foundation Are Now Open

      Trending Tags

      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us
      No Result
      View All Result
      ExpertHub
      No Result
      View All Result
      Home NEWS ExpertHub Today

      What To Do When Your Product is the Butt End of Jokes? Join in on the Laughter

      Catherine Bristow Scott by Catherine Bristow Scott
      Mar 5, 2015
      in ExpertHub Today
      76
      Vince-Vaughn-and-Dave-Franco-in-meeting
      Share on FacebookShare on TwitterShare on LinkedIn

      RelatedTopics

      Global Capability Centres Boom As They Move Up The Value Chain

      Global Tech Companies Are Turning To South Africa For Media And Marketing Expertise

      Innovation Summit 2021 Showcases SA’s Top Tech Entrepreneurs

      Despite big demand for your product sometimes it can get the bad end of the stick when it comes to market’s perception, which is something that Getty Images has encountered in the world of stock images.

      Working the cheesiness

      Everyone and their smartphone is capable of creating a micro stock photo depository, and cheesy stock photos (like the one below) have become the butt end of jokes, which is why it’s not surprising that Getty Images decided to do the next best thing. Laugh along.

      Vince Vaughn and his co-stars teamed up with iStock by Getty Images to create a set of hilarious stock photos as promotion for their upcoming movie, Unfinished Business.Vince-Vaughn-and-Dave-Franco

      The images began appearing on social media platforms and as a download for editorial use. It’s a clever marketing concept: Marketing both the movie and Getty Images, even if it is in a tongue-in-cheek kind of way.

      “Unsexy” brands often struggle to market their products; here are three neat tricks to turn your disadvantage into your greatest strength:

      1. Use humour to create shareable content

      Listen to what your audience is saying about your product and, where relevant use this to your benefit. Getty Images nailed this one on the head, creating completely cheesy images that are sure to go viral.

      2. Create social media campaign that engage with your target audience

      Understand the core values of your products, not just the product itself but rather how it affects or improves people’s lives. Tampax took the opportunity to focus on encouraging women to remain active during their period. They launched an Awesomely Active Girl Challenge on their Facebook and Twitter accounts encouraging women to post pictures of themselves being active.

      3. Don’t just punt the product

      Your social media platform should mainly be used for connecting with your potential customers. A US office supply store, for example, uses their Twitter to remain funny and conversational, without focusing on product or promotion. They currently have 306 000 followers on Twitter.

      Catherine Bristow Scott

      Catherine Bristow Scott

      Catherine Bristow Scott is the Content Division Manager for ExpertHub and Entrepreneur South Africa. With specialist expertise in developing SEO content, effective sales enablement content to drive lead generation, as well as digital strategy, Catherine brings an in-depth understanding of developing both written and video content to assist businesses in remaining competitive and growing their revenue.

      LATEST

      how to make money by writing on Fiverr

      How to Make Money by Writing on Fiverr

      by admin

      Are you ready to unlock your writing potential and turn your creativity into cash? Learn how to make money by...

      How to Start your own hair salon business

      Step-by-Step Guide: How to Start Your Own Hair Salon Business

      by ExpertHub Staff

      Are you ready to turn your passion for hair into a thriving business? Follow our step-by-step guide to start your...

      joining laptop lifestyle

      Unlock Your Freedom by Joining Laptop Lifestyle

      by ExpertHub Staff

      Are you ready to unlock your freedom and join the laptop lifestyle? It's time to find work that ignites your...

      promote your business on linkedin

      Master the Art of Promoting Your Business on LinkedIn

      by ExpertHub Staff

      LinkedIn is a powerful platform for promoting your business and connecting with professionals in your industry. With over 690 million...

      • HOME
      • LAUNCH
      • BUSINESS
      • LEADERSHIP
      • MONEY
      • SUCCESS
      • NEWS
      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us
      • About Us
      • Write for Us
      • Paid Content Services
      • Contact Us
      • Terms & Conditions
      • Data Privacy Policy
      • Privacy Policy
      • Sitemap

      Copyright © 2022 ExpertHub.info
      Revenue Growth Experts

      No Result
      View All Result
      • HOME
      • LAUNCH
      • BUSINESS
      • LEADERSHIP
      • MONEY
      • SUCCESS
      • NEWS
      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us

      Copyright © 2022 ExpertHub.info
      Revenue Growth Experts

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In