• About Us
  • Write for Us
  • Paid Content Solutions
  • Contact Us
ExpertHub
  • HOME
  • LAUNCH
  • BUSINESS
  • LEADERSHIP
  • MONEY
  • SUCCESS
  • NEWS
    • All
    • Company Posts
    • ExpertHub Today
    Transunion Global Capability Centres Boom

    Global Capability Centres Boom As They Move Up The Value Chain

    Global Tech companies

    Global Tech Companies Are Turning To South Africa For Media And Marketing Expertise

    Innovation Summit

    Innovation Summit 2021 Showcases SA’s Top Tech Entrepreneurs

    Three customer experience strategies you’re missing-23Sep21

    Three Customer Experience Strategies You’re Missing

    Embracing digital 1st world, SMBs confid. to thrive-23Sep21

    Embracing A Digital-First World, SMBs Can Have The Confidence To Thrive

    SAB Foundation Calling All Entrepreneurs Tholoana Entps. Prog.

    Applications for SAB Foundation Are Now Open

    Trending Tags

    • About Us
      • Write for Us
      • Paid Content Services
      • Contact Us
    No Result
    View All Result
    • HOME
    • LAUNCH
    • BUSINESS
    • LEADERSHIP
    • MONEY
    • SUCCESS
    • NEWS
      • All
      • Company Posts
      • ExpertHub Today
      Transunion Global Capability Centres Boom

      Global Capability Centres Boom As They Move Up The Value Chain

      Global Tech companies

      Global Tech Companies Are Turning To South Africa For Media And Marketing Expertise

      Innovation Summit

      Innovation Summit 2021 Showcases SA’s Top Tech Entrepreneurs

      Three customer experience strategies you’re missing-23Sep21

      Three Customer Experience Strategies You’re Missing

      Embracing digital 1st world, SMBs confid. to thrive-23Sep21

      Embracing A Digital-First World, SMBs Can Have The Confidence To Thrive

      SAB Foundation Calling All Entrepreneurs Tholoana Entps. Prog.

      Applications for SAB Foundation Are Now Open

      Trending Tags

      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us
      No Result
      View All Result
      ExpertHub
      No Result
      View All Result
      Home SUCCESS Personal Improvement Ongoing Learning

      Why Reading Is The Most Important Tool In Your Arsenal

      Allon Raiz by Allon Raiz
      Jun 11, 2018
      in Ongoing Learning
      157
      reading
      Share on FacebookShare on TwitterShare on LinkedIn

      RelatedTopics

      What To Know About The Business Studies Courses?

      Turn Your Property Development Side Hustle Into A Full-Time Gig

      Have You Booked Your Seat For The B-BBEE Management Development Programme?

      I hated reading as a kid. I hated reading as a teenager. I even hated reading in my early 20s. And then came In Search of Excellence by Robert H Waterman Jr and Tom Peters, which I was given as a birthday present in 1985. It sat on my shelf unread for seven years. In 1992, at the age of 25, I pulled the book off the shelf and began to read… and I’ve never stopped.

      The irony is that In Search of Excellence has since been largely debunked, with the lessons it taught regarded by some as fraudulent. Regardless, I found this reading experience incredibly helpful as I tried to apply the book’s lessons in my first entrepreneurial endeavour, the New York Sausage Factory.

      I am fascinated by the correlation between successful entrepreneurs and their obsession with reading. Warren Buffet estimates that he spends 80% of his working day reading, while Bill Gates and Elon Musk are famous bookworms. Self-made millionaire and author, Steve Siebold, has interviewed over 1 200 of the world’s wealthiest people and says one of the first things you’ll notice in a wealthy person’s home is an extensive library of books.

      All the entrepreneurs I mentor personally are now required to go on a strict diet of one business-related book every two weeks. Any who fail to comply very quickly land up as one of my ex-mentees.

      So why is reading so important for entrepreneurs?

      1. Opens your mind to new concepts

      We are the sum of all our experiences. Books open us up to the experiences of others, too, and show us — conceptually — how they have overcome some of the problems they’ve encountered. This can broaden your arsenal of tools to manage the future. An example of this was when I read The E-Myth Revisited by Michael E Gerber. This book completely reshaped my respect for documenting processes; something that permeates Raizcorp today.

      2. Reinforces old concepts

      We all know how lonely the entrepreneurship journey can be. When reading about how others have overcome obstacles or used a certain ‘formula’ as part of their strategy, it is very affirming when you discover that you are using the same ‘formula’ and it encourages you to continue pursuing that strategy. For example, one of the rules at Raizcorp is that we don’t do training only, and we don’t engage with anyone before they have passed our selection process. Very often, there has been a temptation to relax the rules for the lure of a big contract. It can become a lonely space in your mind when wrestling with that decision. But, when you read about other successful entrepreneurs who have stuck to their principles despite a commercial sacrifice and still succeeded, it encourages you to remain true to your own.

      3. Apply what works for you right now

      The saying that the master appears when the student is ready is particularly applicable to reading a book. You can read the same book at two different periods on your entrepreneurial journey and take away completely different lessons. A healthy way to read any book is not to believe it, but to use it as information that may become applicable to your particular situation. Every entrepreneur’s journey is different and every context is different, so it’s important for you to filter and discern the most important information for you to use or adapt.

      4. Cheap learning curve

      It’s said that nothing teaches you like experience. The only problem with this is that experience generally costs you money or pain. By reading other people’s experiences and thoughts through their books, you can identify different patterns that are replicated time and again. There is a strong probability these lessons will apply to you, too, and I would always err on the side of this ‘wisdom’. If you’ve read 20 books that all reinforce the importance of spending more time on selecting your team, you would be wise to devise a strong selection process even if you haven’t had an issue with this previously.

      5. Great way to connect

      Recently, I was sitting on an overseas flight and noticed the person next to me was reading Shoe Dog by Phil Knight. I had also read the book and loved it. I used the common experience to open up a conversation that subsequently led to a deal. Even if I haven’t read the book someone is reading, my genuine curiosity about whether the book is valuable or not can be a way of connecting with a random stranger. If they are reading a business book, it’s highly probable they are in business themselves, which increases my chances of widening my business network.

      Pulling it all together

      Reading books is not for everyone but, with apps such as Audible and a pair of earphones, nowadays you can have someone read to you. I never travel in my car or on a plane without an audiobook playing away. I find myself pausing the book and allowing my mind to wander as I reflect on and synthesise what I’ve just heard with a view to how it could be applied to my own business. Every book I have read has provided useable nuggets that have been instrumental in driving my business forward, and I believe they can do the same for you.

      “Warren Buffet estimates that he spends 80% of his working day reading, while Bill Gates and Elon Musk are famous bookworms.”

      Allon Raiz

      Allon Raiz

      Allon Raiz is the CEO of Raizcorp, the only privately-owned small business ‘prosperator’ in South Africa and the only South African Enterprise Development faculty accredited as a Centre of Excellence by the UK-Government approved Small Firms Enterprise Development Initiative (SFEDI). In 2008, Raiz was selected as a Young Global Leader by the World Economic Forum, and in 2011 he was appointed for the first time as a member of the Global Agenda Council on Fostering Entrepreneurship. Following a series of entrepreneurship master classes delivered at Oxford University in April 2014, Raiz has been recognised as the Entrepreneur-in-Residence at the University of Oxford’s Saïd Business School. Follow Allon on Twitter.

      Quick Links

      • Business Plan Advice
      • Business Plan Format Guide
      • Business Plan Format
      • Sample Business Plans

      NEWSLETTER SIGN-UP

      Sign-up for Weekly ExpertHub Updates

      * indicates required




      EXPERT INSIGHTS

      RevenuePartners Time Management for Sales Teams

      Advice from RevenuePartners to hack sales team productivity

      by Andrew Honey

      Time management is one of the costliest challenges in business today. Here are 6 hacks from RevenuePartners to help you...

      Top Reasons Why You Should Study Business Administration

      Top Reasons Why You Should Study Business Administration

      by Adrian Lomezzo

      Administration course, these reasons should help you make the right choice

      Effective Video Strategies For Your Online Store

      Effective Video Strategies For Your Online Store

      by Frank Hamilton

      Video marketing is an incredibly powerful digital marketing technique. Here’s how you can use it for e-commerce to promote your...

      Top salespeople use 1 simple strategy to outperform everyone else

      The Top 1% of Salespeople Do One Thing Differently That Sets Them Apart

      by Max Landesman

      Top Salespeople Use This 1 Simple Strategy To Outperform Everyone Else

      • HOME
      • LAUNCH
      • BUSINESS
      • LEADERSHIP
      • MONEY
      • SUCCESS
      • NEWS
      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us
      • About Us
      • Write for Us
      • Paid Content Services
      • Contact Us
      • Terms & Conditions
      • Data Privacy Policy
      • Privacy Policy
      • Sitemap

      Copyright © 2022 ExpertHub.info
      Revenue Growth Experts

      No Result
      View All Result
      • HOME
      • LAUNCH
      • BUSINESS
      • LEADERSHIP
      • MONEY
      • SUCCESS
      • NEWS
      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us

      Copyright © 2022 ExpertHub.info
      Revenue Growth Experts

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In