5. Reg Lascaris
Co-founder, Hunt Lascaris (now TBWA\)
Conducted business from the boot of a car
“When John Hunt and I started the business, we didn’t have flash offices to invite clients to, which is what most agencies had. So we turned the ‘impress your clients with your offices’ thing around and told clients we’d come to them, like we were doing them a big customer service favour. Then we’d pack all our material into the boot of my old car and head off to do our presentation.”
If you don’t have a reputation, ride on someone else’s. In other words the key to success is to ride on someone else’s horse. We didn’t have a reputation but we did have two very connected clients, one of whom was our investor.”