Pivoting Your Way to Success
Luvuyo Rani – Silulo Ulutho Technologies
“We realised we had recognised a market but, that the market hadn’t recognised itself,” Rani explains. “People need technology, but we were pitching to a market that simply didn’t know how to use what we were offering.”
In finding a way to teach his market how to use computers he discovered a marketable business idea that was in high demand. Silulo Ulutho Technologies now has 40 branches and counting that teaches customers how to use computers as well as supporting 5000 students a year.
The Lesson
“You can’t be too precious about your business model,” Rani says. “Sometimes you need to adjust your offering to suit the market. You can’t expect the market to adjust to you, simply because you are offering something. Find what they want or need, and then give them a solution.” In creating a bridge between what Silulo Ulutho Technologies was offering and his market Rani managed to find his successful business idea.