- Entrepreneur: Michelle Okafor
- Company: Michelle Okafor African Designs
- Website: www.michelleokafor.co.za
Michelle Okafor was working as a travel agent when she was first inspired by the beautiful, bright and eye-catching fabrics she saw on a trip to Nigeria.
When she returned home after her trip, she felt a compulsion to create gorgeous pieces of clothing using the fabrics she had seen.
Today, boutique stores and on her online shop hosts her distinctive and colourful designs.
Okafor’s collection includes everything from dresses to jackets, to shoes and accessories. You can clearly see her vision to combine traditional African culture with fashion trends, in every piece she creates.
Michelle Okafor shares her top strategic advice to women wanting to be entrepreneurs:
“You need perseverance; you would need to put in the hours. It is great to have a product on paper and know the whole process, but executing a business plan successfully is critical.
“Always remember why you started your business in the first place, and let that drive you. Don’t give up unless you have exhausted all avenues (and these are endless).” – Michelle Okafor