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      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      The 7 Strategies of SA’s Strongest B2B Sales Performers for 2021

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      3 Sales Strategies SMEs Can Borrow from SA’s Strongest Performers

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      Why SMME’s Need To Think Small

      Devastating Financial Gender Gap Has Grown: Women Are Better Investors, But Retire With 30-40% Less Than Men

      Five Money Management Principles To Start 2021 On The Right Financial Footing

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      Home SUCCESS Women Entrepreneurs Women Entrepreneur Successes

      1 000 Beautiful Bracelets: Valerie Pole

      Nadine von Moltke-Todd by Nadine von Moltke-Todd
      Jul 12, 2013
      in Women Entrepreneur Successes
      0
      Valerie-Pole-Beautiful Bracelets-Women Entrepreneurs
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      Valerie Pole’s inspiration for Beautiful Bracelets started off as a hobby making bracelets for friends, but it wasn’t long before the budding entrepreneur realised the idea could grow into something more.

      Beautiful Bracelets was born when Pole entered 702 presenter Bruce Whitfield’s R1 000 Start-up Challenge. Chosen as a listener entry, Pole was given R1 000 and a challenge to turn a profit within six weeks.

      First, she set up a free website through wozaonline.co.za and established a blog, Facebook and Twitter accounts.

      She employed her first staff member in the first week and the second in week two, paying R10 per bracelet. Creating employment is one of her key drivers, and the more bracelets she sells, the more women she can employ.

      Pole invested the full R1 000 in materials, and then personally visited retailers instead of phoning, convincing them to list the bracelets. Her extensive church network of 5 000 people was her initial target market, and she sold her first bracelet to a patient in a doctor’s waiting room.

      “I told them to look at the website on their smartphone and by the time I came out of the doctor’s room they had made a purchase.” With no budget for online advertising, Pole leveraged her considerable Facebook network to drive awareness and taught herself to develop a Twitter following.

      “The logistics side of the business needed some careful thought,” she says. “I didn’t want to charge too much but I had to ensure that the products were delivered.” For deliveries under R500 she charges a R30 delivery fee, subsidising the other R70. “Orders over R500 are free and this incentivises bigger orders.”

      Visit www.beautifulbracelets.co.za

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      Nadine von Moltke-Todd

      Nadine von Moltke-Todd

      Nadine von Moltke-Todd is the Editor-in-Chief of Entrepreneur Media South Africa. She has interviewed over 400 entrepreneurs, senior executives, investors and subject matter experts over the course of a decade. She was the managing editor of the award-winning Entrepreneur magazine from June 2010 until January 2019, its final print issue. Nadine’s expertise lies in curating insightful and unique business content and distilling it into actionable insights that business readers can implement in their own organisations.

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