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      Marketing Planning Checklist

      ExpertHub Staff by ExpertHub Staff
      Oct 29, 2009
      in Worksheets
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      RelatedTopics

      Start-Up Costs Worksheet

      Conduct a Personal Evaluation

      Mission Statement Worksheet

      Marketing Planning Checklist

      Use this checklist to ensure effortless implementation on a well thought out marketing strategy.

      Instructions:

      Make sure you have covered all your bases by getting good answers with quality data for each of the following questions.

      Haveyou analysed the market for your product or service? Do you know whichfeatures of your product or service will appeal to different market segments?
      In forming your marketing message, have you described how your product or service will benefit your clients?
      Have you prepared a pricing schedule? What kinds of discounts do you offer, and to whom do you offer them?
      Have you prepared a sales forecast?
      What type of media will you use in your marketing campaign?
      Have you planned any sales promotions?
      Have you planned a publicity campaign?
      Do your marketing materials mention any optional accessories or added services that consumers might want to purchase?
      If you offer a product, have you prepared clear operating and assembly instructions? What kind of warranty do you provide? What type of customer service or support do you offer after the sale?
      Do you have product liability insurance?
      Is your style of packaging likely to appeal to your target market?
      If your product is one you can patent, have you done so?
      How will you distribute your product?
      Have you prepared job descriptions for all of the employees needed to carry out your marketing plans?
      ExpertHub Staff

      ExpertHub Staff

      ExpertHub’s award-winning team of Staff Writers deliver unique, insightful and curated content from successful business leaders, authors and subject matter experts. This highly-experienced team understands the information that business readers are looking for, what’s unique and impactful, and how to distil key ideas into actionable insights.

      Quick Links

      • Business Plan Advice
      • Business Plan Format Guide
      • Business Plan Format
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