Product Marketability Analysis Score Sheet
You may think you have a great idea but until you have proven that you will be able to promote usage of your product or service to receptive customers who will be willing to pay you – these are only assumptions.
- Plan four different product/service concepts – each similar, but with variartions.
- Score each of them high, medium or low to find out whether the product/service is marketable.
|Probability of use by target market|
|Compatibility with image desired|
|Competitiveness of price|
|Number and strength of marketable features|
|Probability that product will enhance sales of
|Projected stability of demand|
|Ability to overcome seasonal or cyclical resistance|
|Uniqueness of product|
|Ability of business to obtain needed equipment|
|Likely acceptance potential|
|Ability of business to afford the development and production of product|