How To Create Your Blue Ocean Strategy And Go Where The Competition Isn’t
Instead of competing in an existing market, tap into an uncontested market space by finding your own Blue Ocean.
Read moreLynton Peters is the Founder and CEO of OneCart, with a vision to transform the online retail space.
He started OneCart in 2016 with a goal of changing the way in which traditional shopping is done online. He realised that there was a need for an effective way to buy groceries and essentials online, which could simulate the way consumers shop offline.
“We have the opportunity in South Africa to change the retail space and provide that immediacy that shoppers want. Right now is the time for Africa.”
Instead of competing in an existing market, tap into an uncontested market space by finding your own Blue Ocean.
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