The truth is everyone is saying that, the trick is how can you say it in a way that the customer will believe you?
Be different – talk about specifics, by using measurable, quantifiable statements, you get a lot more credibility. First, do some market research to find out what your customers care about most. Is it fast deliveries? Longer hours? Determine what moves them and edit your competitive advantage message accordingly.
Maybe your competitors offer more than 10 varieties or have a good safety record, but if they’re not saying it to customers, you should.
If you say 95% of your business comes from word-of-mouth referrals, and the other guy isn’t saying that, then it will look like your company is the leader. Finally, make sure your competitive advantage is heard. Create your top bullet points and put them on your letterhead, business card, invoices, etc.
It’s not just about bringing in new customers – it’s also about keeping the ones you have.
The competition is knocking on your customers’ doors every day, so customers need to know why they’re staying as much as the new prospect needs to know why they’re going to do business with you.