Business At A Glance
- Startup Costs: $10,000 – $50,000
- Home Based: Can be operated from home.
- Part Time: Can be operated part-time.
- Online Operation? Yes
Business Overview
A costume rental business is a fun opportunity, and the additionalyearly income it can generate is outstanding.
Once the item has paidfor itself with five or six rentals, the revenue generated by therental item from that point on is almost all profit The best way tomarket a costume rental business is to create a marketing brochuredescribing the costumes in stock and distribute the marketing brochureand rental rate sheet to organizations within the community, such assports organizations, community theater groups, charity associations,and colleges and universities. Halloween will be a huge time of yearfor you, so be sure to ramp up your marketing efforts in September andOctober.
Once established, this type of rental business will easily besupported by word-of-mouth advertising and repeat customers.
The Market
You will have single consumers during Halloween, but a big chunk ofyour business may be to organizations like schools and theater groups,so you’ll want to establish contacts within those organizations quickly.
Needed Equipment
While you could ostensibly run this business from home if you have aloyal following (like local playhouses or schools and colleges), aretail store is a more likely venue. So you’ll need a location, storefixtures, a cash register and credit equipment, and a healthy stock ofcostumes. You may also want to stock items such as theatrical makeupand wigs that people will purchase outright.