EXPERT Q&As

Are Multi-Generational Businesses A Dying Breed?

Are Multi-Generational Businesses A Dying Breed?

Starting your own business is scary. You have an entrepreneurial spirit, take a leap of faith and cross your fingers that it works out. When considering a multi-generational family business, this fear is magnified and with good reason. In Canada on average, between the years 2010 and 2015, there were...

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10 Reasons to Upgrade your Digital Marketing Practices

10 Reasons to Upgrade your Digital Marketing Practices

Digital marketing continues to grow each day. The strategy that has worked well for your campaign in the last few years may not produce the same result today. Customers’ behaviors are slowly changing dramatically, as well. Technology is always changing, and since digital marketing is dependent on technology, it has...

The 7 Laws of Branding You Should Follow

The 7 Laws of Branding You Should Follow

The success of any brand is its claim to branding, packaging and visibility. People and professionals working in the field of publicity, marketing and communication are well aware of how important a good publicity strategy is. Below mentioned are the ground rules or principles that should be kept in mind...

Why Should Businesses Reinvent Their Digital Marketing Strategy

Marketing is the backbone of every profitable business and the backbone of marketing is digital marketing. We are living in the age of digitization; where everyone owns a smartphone, where people are interconnected by social media, and where customers are shopping online more often than they do in physical stores....

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Hard Money Loan Basics For Real Estate Investors

Hard Money Loan Basics For Real Estate Investors

For real estate investors, the hunt is on for the next big property. Whether they are investing in commercial real estate, house flipping, or even renting, finding the next big property is always top of mind. Real estate investors looking for properties know how important it is to have capital...

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