Target Market Worksheet
Use this worksheet to identify your potential customers. The answers to the following questions will help you to build a demographic, geographic and psychographic picture of your target market. This will be necessary for your business plan.
Instructions:
Use these questions as a guideline for the research you need to do to determine the characteristics of your target market:
1. Describe your idea: |
2. What will the concept be used for? |
3. Where are similar concepts used and sold? |
4. What places do your prospects go to for recreation? |
5. Where do your prospects go for education? |
6. Where do your prospects do their shopping? |
7. What types of newspapers, magazines, newsletters do your prospects read? |
8. What TV and radio stations do your prospects watch and listen to? |