Business At A Glance
Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No
Business Overview
Like restaurant menus, many restaurantowners are more than happy to have community businesses featured ontheir table placemats in exchange for receiving the placemats for free.Here is how the business works.
Assume that a busy 50-seat restaurantwould use 200 paper placemats each day or approximately 6,000 permonth, and the cost to print 6,000 black and white placemats on colorpaper would be around 10 cents each, or a total of $600.
Furthermore,the placemats would feature 16 business card-sized displayadvertisements around the outside of the placemat, while the inside ofthe placemat would feature trivia questions. Charging local merchants amere 1.5 cents per advertisement, per placemat would generate totalsales of $1,440 per restaurant each month, or a gross profit of $840.Now times that by ten restaurants, and you would have a great littleadvertising business generating sales in excess of $100,000 per year.