Email marketing has become one of the most popular and affordable methods of reaching prospects and customers. There are however dos and donts when using this marketing method.
This marketing tactic can be successful if used correctly, which is why Entrepreneur magazine has put together a list of our top 10 email marketing resources for you to read through and implement. Below you will find a number of tools that will allow you to easily reach out to your database in a creative and informative manner.
Entrepreneur Magazine discusses the elements of email marketing that you should pay attention to in order for your mailers to stand out from the rest and give you the feedback and response that you are looking for.
Graphic Mail offers an email service that is easy to setup and use. You can create professional email marketing campaigns without any experience in HTML and without having design skills. They also specialise in mobile SMS and social marketing services making it simple to reach your database in a way that appeals to them. Because their features are continuously being upgraded you are always up to date with the latest technology.
MailChimp offers you a personal publishing platform that can be used to create your own mailers. You can easily sign up for free on their website and start benefiting from an email marketing campaign. You can also share your newsletters on social networks and track your results so that you know what works for your clients and what doesn’t.
Elite email makes email marketing easy. Over 30 000 companies are currently using their email services and successfully tracking the results, which allows them to get the best return on their marketing spend. Their email system also allows you to easily manage your contacts and email campaigns in one place.
Get Response offers you over 350 email templates to choose from when creating your email marketing campaigns. You have the option of trying their software for 30 days so that you can find out just how easy it is to create a mailer. Get Reponse allows you to interact with your customers more often and increase your sales.
Common E-Mailer Mistakes
Gail Goodman explains the benefits and effectiveness of email marketing and why ignoring good email practices can leave all of your efforts worthless. Read through common mailer mistakes here so that you can avoid them the first time round.
Are you looking to improve your internet marketing knowledge and skills? The University of Cape Town and GetSmarter are running an internet marketing short course. Improve your internet and email marketing skills with the help of the professionals. Because it is a part time course you can easily fit it into your daily schedule. Everything you learn is easy to understand and implement.
Spam Laws is your one stop online security resource. Having a presence and marketing on the internet means you need to take precautions to ensure that you and your customers are protected from spam, spyware and viruses. Their website gives you all of the products and services that you might need to be 100% protected in today’s technology age.
Quirk is a renowned digital brand that is extending their knowledge to others through their online marketing courses. Their courses offer knowledge and skills that can be used and understood by everyone who is looking to expand their digital horizons. Visit their website for more course information and dates.
Email Marketing Expert Gail Goodman
Gail Goodman is a small business expert and visionary. She offers advice to companies on how they can effectively communicate with their customers, clients and members without going over their allocated budget. You will find her articles on the Entrepreneur Magazine website.