Request a media kit from the advertising department of the newspapers, magazines, radio or television stations you will be contacting. Kits give information on reader or viewer demographics and often include an editorial calendar of upcoming special sections or segments and will allow you to tailor your pitch to a specific outlet.
Boost Your Income: Five Proven Strategies for Mid-Career Professionals
You’re 40 something, mid-career, and you feel stuck. You need to make more money, but you don’t know how.