0:20 Make Sure Marketing Materials Reflect Your Image
When you assess yourself, take a look at your marketing materials as well. In fact, you should put marketing materials on the front lines of your image-building efforts because they often serve as your prospects’ first introduction to you. Obviously you want to use high-quality paper, but have you considered using gold or silver embossing on your letterhead or business cards? Treat everything you do as gold, and your clients will, too.