3. Arabella shifted from private chef to virtual pantry-guided cooking classes
Chef and founder of Eat to Thrive, Arabella Parkinson provided her customers with a private dining chef experience, but with the restrictions imposed by lockdown, and the inability to supply cooked food to her customers, Arabella had to shift her offering quickly.
“Through offering virtual cooking classes that teach people how to create healthy food with what’s already in their kitchen, it has allowed me to expand my reach,” Arabella explains.
“What I initially viewed as constraints, quickly blossomed into avenues for creativity.”
The business idea lesson:
Arabella believes you need to approach business as usual, but through a different lens. It means shifting your perspective and being adaptive to your current environment – and the changes within it.
She now connects with a new international customer base who all enjoy learning to eat healthy, using food already in their pantries.