7. I Do But Now I Don’t
Didn’t get your happily ever after and now stuck with an engagement ring filled with bad memories? The founders of DELGATTO/I Do Now I Don’t, provide jilted lovers with an easy way to get rid of their heart-break tokens through selling the engagement rings and wedding bands online. And it’s not just recycled diamonds that you can sell, the company also accepts jewellery and watches.
But there has to be a backstory to this business idea, right? There is. Back in 2007, co-founder Josh Opperman tried to sell his ex-fiancé’s engagement ring but was only offered 30% of what he initially had paid for it. Opperman realised that there was a gap to create an online platform where sellers can sell their valuables, without being ripped off – and buyers could find well-priced recycled items that don’t cost an arm and a leg.