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      Home LAUNCH Franchising Franchisors

      Get Your Franchise Running Smoothly – Even When You’re Not There

      Diana Albertyn by Diana Albertyn
      Dec 6, 2017
      in Franchisors
      134
      franchise-support
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      RelatedTopics

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      Make Your Business A Good Neighbour

      “A sign of a successful business is one that can operate without your physical presence 24/7,” says Brad Sugars, start-up expert, author and founder of ActionCOACH. While your franchise systems and operations are designed to run smoothly and consistently, is your staff trained to be productive in your absence?

      “Franchises are already by nature systematised operations, so it boils down to how you as a business owner hire and train people to get the necessary jobs done,” says Sugars.

      If you know a sick day will cause havoc in your store, an assessment of how you’re running your business is needed. Are you really running a successful franchise if things fall about without your supervision? Take a step back and consider the following steps to manage your franchise without it controlling your life. Pretty soon you could book that vacation.

      Determine your role in the franchise

      Are you managing the franchise, taking orders, doing admin and handling every other aspect of the business? Then you’re not hiring the right people, because those roles should be filled by people who can be left to carry them out unsupervised.

      “And if you don’t have the right people for the job then it might be time to start hiring, so you can free up your franchise’s most valuable resource – you,” says Pieter Scholtz, co-Master Licensee for ActionCOACH in Southern Africa.

      “You need to get an idea of how you can hire people to take repetitive or administrative tasks away from you. Ask yourself: ‘Do I really need to be doing this?’” says Sugars. Your business cannot run optimally if you’re the single most-knowledgeable and capable person there.

      Lead with clarity

      You have long-term goals for your business, perhaps even acquiring more locations and running multiple units. While growth is good, you need to share the load and ensure everyone employed in your business is working towards the same goals, otherwise, it’ll be difficult to get there. Sugars suggests asking yourself the following:

      • How will you make your vision a reality?
      • What makes you different from other franchisees and business owners?
      • What kind of team do you want to recruit and create?
      • How does all of this deliver value to your customer?

      Conveying your vision can help ensure employees know how to get to the end-goal faster and more efficiently.

      Plan for long-term cash flow

      Loyal customers ensure a constant flow of cash through the franchise and this requires exceptional service and the building of strong relationships. “Target your top-spending customers and establish a good relationship with them for long-term cash flow,” Sugars suggests.

      Although the broader campaigns are covered by the marketing fee you’re paying to your franchisor, it’s wise to focus on your local’s tastes and suggestions when looking to deliver an experience worth returning for.

      Diana Albertyn

      Diana Albertyn

      Diana Albertyn completed a BA in Journalism in 2010 and has honed her skills as a newspaper reporter, senior communications specialist: Strategy and media liaison and feature article magazine writer. Since joining the Entrepreneur Media SA and ExpertHub team in 2016 as a writer for the group’s various platforms, publications and client accounts, Diana has honed her expertise in business leadership, content marketing and managing client accounts.

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