- Player: Bertus Albertse
- Established: 2014
- Contact: +27 (0)872310359
- Visit: body20.co.za
Energy was flowing from every part of his physiology, a wolf-like hunger for business emanated from his speech, his body language was expansive, excitement filled every corner of his eyes, and so flowed forth the personality of Bertus Albertse, owner and CEO of Body20, within the context of our interview.
Run like the rabbit
The Body20 franchise system, a major player in the EMS (Electro Muscle stimulation) segment of the global fitness market has recently won the FASA newcomer of the year award outperforming amongst other brands, Rocomamas. This speaks volumes of the drive and entrepreneurial spirit within Bertus and his purposeful and motivated team.
His favourite quote, which he shared with a great deal of passion, reveals a lot about this young entrepreneurs’ attitude:
“A rabbit always out runs the fox because the fox runs for its lunch and the rabbit for its life”
Despite personal setbacks Bertus moves forward at a rapid pace towards his purpose. He has built his business around the concept of agility which has allowed him to outgrow the competition in this segment of the market in very little time. He was adamant that whatever slows you down in business has to be removed from your thinking and systems.
The CEO of Body20 has and continues to craft his own world within the global fitness space through creativity and agility as catalysts. Smiling broadly he gave a tip that I believe every young entrepreneur should listen very closely to:
“To dominate the market find out what the competitors are not willing to do and do that with great purpose and speed.”
His personal drive and creativity has led him to be the first EMS franchise system in America and it is worth a mention that Body20 has also launched its first outlet in Dubai recently.
Stay hungry for success and expansion
Through creative thinking Bertus has ensured that a diverse application of the EMS system is constantly veering away from its traditional use and as a result Body20 studios offers a progressive , enjoyable, and results-driven experience to their clients.
As an entrepreneur with a global view Bertus shrugs of complacency and stays hungry for success and expansion. He fully realises that he is only as successful as his team members and franchisees are successful and therefore invests a significant amount of money in training and support structures as to ensure that he leaves other leaders behind.
He is grateful for the good mentors that he has had and continues to thrive on the learnings that he has gained from them. From his various mentors he has learnt to take “extreme ownership” for his business and life and he became more critically aware of his weaknesses and strengths by remaining “coachable”.
He takes pride in the Body20 coaches that has developed into studio owners and gained equity shares in franchise outlets due to their performance and has a passion for creating a motivating environment from within which others can thrive.
The author, being a keen observer of peoples’ behaviour recognised that Bertus leads by example, not only is he in great physical shape, but he diligently works on his attitude and mind-set and adds the powerful multiplying ingredient of continuous learning to his success.
I was a witness to the effect caused by the motivating climate and agile principles incorporated into the Body20 system. I met very energetic and passionate staff members before and after the interview and bore witness to several energised employees entering and exiting the training room at the head office.
Watch this video to find out more about the Body20 franchise and hear Bertus Albertse speak about how he launched this successful franchise from his garage.