I’m ready to start looking for funding for my new business. How can I present my idea in the most attractive way to potential investors?
Do your homework before approaching funders. Your funding request needs to provide information in three crucial areas:
- Who are the people behind the idea?
- What is the idea?
- How will the funders get their investment back?
Also have all the relevant information about your business at your fingertips, including a proper business plan. You need to display sufficient knowledge, information and numbers about your business to convince funders that you’re a good prospect.