Content Strategy for Professionals: Engaging Audiences for Your Organisation
- Platform: Coursera
- Length: 6 weeks
- Time commitment/Pre-requisites: 3 – 6 hours of work per week. This is for people anywhere in an organisation who have content development experience and want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics and videos to convey their organisation’s most important goals.
- Why you should consider it:This course is for people who have content development experience and now want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics, and videos to convey their organisation’s most important goals. Content strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organisation. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures.