Online Marketing Fundamentals
- Platform: lynda.com
- Time commitment/Pre-requisites: Video tutorial. 3 hours, 29 minutes. Beginner level.
- Why you should consider it:In Online Marketing Fundamentals, marketers, web designers, business owners, and executives will be introduced to the world of online marketing. The course takes a look at the basis of any online marketing effort – a business’s website – and reviews how the different components of the site can support the business’s goals, from SEO and SEM to social media, online PR and content marketing.