Pete the Cat
Boost Your Income: Five Proven Strategies for Mid-Career Professionals
You’re 40 something, mid-career, and you feel stuck. You need to make more money, but you don’t know how.
Blue, sneaker-wearing Pete the Cat began as a self-published children’s book by Eric Litwin. Then, after a YouTube meme of two small girls trying and adorably failing to read the book gained internet traction, the character was discovered by editors at Harper Collins. Now he has infiltrated the toddler market with a total of four Pete-based picture books and a plush Pete doll sold at Walmart.
Jenna Goudreau is an associate editor at Entrepreneur.com. Previously, she worked as a staff reporter for Forbes magazine and Forbes.com. Jenna has appeared on CBS, CNBC and MSNBC and contributed to ForbesWoman, Businessweek and Ladies' Home Journal magazines. She graduated from New York University with a degree in journalism and lives in New York City. Email her at jgoudreau@entrepreneur.com and follow her on Facebook.
You’re 40 something, mid-career, and you feel stuck. You need to make more money, but you don’t know how.
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