• About Us
  • Write for Us
  • Paid Content Solutions
  • Contact Us
ExpertHub
  • HOME
  • LAUNCH
  • BUSINESS
  • LEADERSHIP
  • MONEY
  • SUCCESS
  • NEWS
    • All
    • Company Posts
    • ExpertHub Today
    Transunion Global Capability Centres Boom

    Global Capability Centres Boom As They Move Up The Value Chain

    Global Tech companies

    Global Tech Companies Are Turning To South Africa For Media And Marketing Expertise

    Innovation Summit

    Innovation Summit 2021 Showcases SA’s Top Tech Entrepreneurs

    Three customer experience strategies you’re missing-23Sep21

    Three Customer Experience Strategies You’re Missing

    Embracing digital 1st world, SMBs confid. to thrive-23Sep21

    Embracing A Digital-First World, SMBs Can Have The Confidence To Thrive

    SAB Foundation Calling All Entrepreneurs Tholoana Entps. Prog.

    Applications for SAB Foundation Are Now Open

    Trending Tags

    • About Us
      • Write for Us
      • Paid Content Services
      • Contact Us
    No Result
    View All Result
    • HOME
    • LAUNCH
    • BUSINESS
    • LEADERSHIP
    • MONEY
    • SUCCESS
    • NEWS
      • All
      • Company Posts
      • ExpertHub Today
      Transunion Global Capability Centres Boom

      Global Capability Centres Boom As They Move Up The Value Chain

      Global Tech companies

      Global Tech Companies Are Turning To South Africa For Media And Marketing Expertise

      Innovation Summit

      Innovation Summit 2021 Showcases SA’s Top Tech Entrepreneurs

      Three customer experience strategies you’re missing-23Sep21

      Three Customer Experience Strategies You’re Missing

      Embracing digital 1st world, SMBs confid. to thrive-23Sep21

      Embracing A Digital-First World, SMBs Can Have The Confidence To Thrive

      SAB Foundation Calling All Entrepreneurs Tholoana Entps. Prog.

      Applications for SAB Foundation Are Now Open

      Trending Tags

      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us
      No Result
      View All Result
      ExpertHub
      No Result
      View All Result
      Home LAUNCH Starting a Business Start-up Advice

      Picking Your Lane: Maximising Your Chances Of Success And Happiness

      Anthony Miller by Anthony Miller
      Jan 30, 2018
      in Start-up Advice
      78
      starting-a-business-decision
      Share on FacebookShare on TwitterShare on LinkedIn

      RelatedTopics

      Why Is Having A Business Phone Number So Important?

      Business Goals for Startups: What You Need to Know

      How to Start a Small Business in the UK in 2021

      Most entrepreneurs start businesses out of necessity. They do what they have to. They don’t think far ahead. They fight fires every day. They are the foundation of every economy all over the world. Some succeed, some fail, few shoot the lights out. Some are happy, some are not.

      For me, there’s nothing more thrilling than building a business. Seeing your ideas turn into reality. Seeing your team exceed your expectations every day. Seeing your customers’ lives improved by your products.

      But, entrepreneurship is not for the faint-hearted. You pour blood and sweat and tears into your business. You get more than your fair share of punches in the nose. It’s hard, but if you’re lucky and you persevere, the rewards are great.

      So, how do you maximise your chances of getting into the ‘happy and shooting the lights out’ club?

      Picking the right lane – figuring out what you’re going to do – is probably the most important decision you’ll make. Once you’ve figured that out, you can get down to the nitty gritty of picking your team and building your business.

      But, how do you choose? What do you prioritise? What’s right for me is almost certainly not right for you.

      sweet-spot-modelThe Sweet Spot Model, which has been drifting around the web for years, provides great guidance. If you do what you love, the hard yards won’t feel like work. If you do what you’re good at, you’ll beat or (even better) outstrip the competition. If you provide something the world needs, you’ll feel a sense of purpose. If someone will pay for it, you have a business.

      When I co-founded Simply, I wanted to tick all 4 boxes AND work from Cape Town AND be extremely flexible (so I could prioritise family health).

      I worked on three different ideas: A GIS-platform for solar and other utilities; a transaction platform for stokvels; and a cheeky online life insurance play.

      The life insurance play quickly emerged as my best choice (it helped that my partners are top actuaries J):

      1. What I’m good at – doing start-ups, connecting people and teams, and using technology and data to solve business problems.
      2. What I love – working with people I like and trust to build businesses that solve hard problems and make the world a better place.
      3. What the world needs – most adult South Africans have one or more funeral policies. Few have life or disability cover and policies are often very expensive. There’s a clear need for simple, convenient, well-priced life, disability and funeral cover.
      4. What someone will pay for – the market we’re targeting is huge – nearly R7.5Bn of new premium is written annually.

      With the stars lining up, we pressed the go button in early 2016. It’s now twelve months since we launched to market and early signs are good:

      1. Our innovative, online products – Family Cover, Domestic Cover and Group Cover – have been well received and are improving all the time.
      2. We have an amazing, engaged team – inspired by the purpose of protecting vulnerable people.
      3. We’ve sold more than 4 500 policies to date, providing more than R2.5Bn of cover to more than 20,000 people.
      4. We’re based in Cape Town, working hard and having fun, and I seldom miss a swimming gala, netball game or opportunity to go mountain biking.

      While picking the right lane is no guarantee of success, it definitely helps stack the odds in your favour. You’re going to need all the help you can get. So, take the time to pick your lane. I bet it’ll be worth the effort.

      Anthony Miller

      Anthony Miller

      Anthony Miller is CEO and co-founder of Simply, a year old insurtech start-up aiming to disrupt the life insurance space in South Africa and beyond. Simply uses technology, data and behavioural science to radically reduce the cost and complexity of life insurance. Simply's products include Family Cover, which is bought directly by individuals, and Domestic and Group Cover, which are bought by employers to protect their employees. Anthony is married to Lara and is father to daughters Jessica, Samantha and Lucy.

      Quick Links

      • Business Plan Advice
      • Business Plan Format Guide
      • Business Plan Format
      • Sample Business Plans

      NEWSLETTER SIGN-UP

      Sign-up for Weekly ExpertHub Updates

      * indicates required




      EXPERT INSIGHTS

      RevenuePartners Time Management for Sales Teams

      Advice from RevenuePartners to hack sales team productivity

      by Andrew Honey

      Time management is one of the costliest challenges in business today. Here are 6 hacks from RevenuePartners to help you...

      Top Reasons Why You Should Study Business Administration

      Top Reasons Why You Should Study Business Administration

      by Adrian Lomezzo

      Administration course, these reasons should help you make the right choice

      Effective Video Strategies For Your Online Store

      Effective Video Strategies For Your Online Store

      by Frank Hamilton

      Video marketing is an incredibly powerful digital marketing technique. Here’s how you can use it for e-commerce to promote your...

      Top salespeople use 1 simple strategy to outperform everyone else

      The Top 1% of Salespeople Do One Thing Differently That Sets Them Apart

      by Max Landesman

      Top Salespeople Use This 1 Simple Strategy To Outperform Everyone Else

      • HOME
      • LAUNCH
      • BUSINESS
      • LEADERSHIP
      • MONEY
      • SUCCESS
      • NEWS
      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us
      • About Us
      • Write for Us
      • Paid Content Services
      • Contact Us
      • Terms & Conditions
      • Data Privacy Policy
      • Privacy Policy
      • Sitemap

      Copyright © 2022 ExpertHub.info
      Revenue Growth Experts

      No Result
      View All Result
      • HOME
      • LAUNCH
      • BUSINESS
      • LEADERSHIP
      • MONEY
      • SUCCESS
      • NEWS
      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us

      Copyright © 2022 ExpertHub.info
      Revenue Growth Experts

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In