Step 3
Stop thinking about making a million rand and start thinking about serving a million people
When you only have a few customers and your goal is to make a lot of money, you’re incentivised to wring every last cent out of those customers.
But when you find a way to serve a million people, many other benefits follow. The effect of word-of-mouth is magnified. The feedback you receive is exponentially greater – and so are your opportunities to improve your products and services. You get to hire more employees and benefit from their experience, their skills, and their awesomeness.
And, in time, your business becomes something you never dreamed of – because your customers and your employees have taken you to places you couldn’t even imagine. Serve a million people well and the money will follow.