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      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      The 7 Strategies of SA’s Strongest B2B Sales Performers for 2021

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      3 Sales Strategies SMEs Can Borrow from SA’s Strongest Performers

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      Why SMME’s Need To Think Small

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      Five Money Management Principles To Start 2021 On The Right Financial Footing

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      Home MONEY Investing

      An Investment Too Good To Be True

      Bryan Hirsch by Bryan Hirsch
      Oct 27, 2009
      in Investing
      0
      An Investment Too Good To Be True
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      About two years ago I was approached by a client who, through an influential, trustworthy and reliable friend had heard of a fantastic opportunity. He was considering investing money as his friend’s returns had been outstanding and there was no risk whatsoever attached to investing in this scheme. From years of experience my first, and subsequent, thoughts were that this sounded “too good to be true” and, two years down the line, this old saying has once again been proved. At the time, I strongly advised my client not to invest and, after doing a thorough financial planning exercise together, we decided on another area in which to invest his funds.

      The Sting

      Why do individuals all over the world fall for these unscrupulous fraudsters? In the USA Bernie Madoff took government, many Wall Street institutions, and banks, for a $50 billion ride. They might as well have bought a lottery ticket – at least then they would have known that they stood a better chance of being eaten by a crocodile than winning the millions on offer.

      What then is so enticing about the lure of riches beyond belief? As it is, it is such a struggle for so many to find even that little extra for the luxuries we “need” and see on billboards and in glossy magazines.  So, why take the risk for that extra return?

      For those investors with an avaricious appetite it is different. Traditional investments just don’t seem to give sufficient upside, hence the need for something really aggressive. Then the “get rich quick” scheme is proposed and along comes the sting. If you have been caught, don’t feel alone – after all, people whose names most of us only read about are also involved. Many are savvy businessmen who have made money; we therefore assume that they must know what they are doing. But, most have made money in their areas of business expertise, and most of their businesses were far removed from the investment world.

      Realistic Expectations

      The greed factor is just one of those human emotions which can never be fully explained, but it also begs the question: When is enough enough? What returns could we realistically expect to achieve over many years from different asset classes?

      It is important to remember that over time economic growth and dips will both affect and constrain growth assets, such as equities. It is essential to base your expectations on a return which is in excess of inflation, as it is your buying power which you want to grow and protect with retirement fund investments. Cash will hardly ever beat inflation, bonds, property, or equities but, it must be remembered that there could be a few rocky periods during the life of the investment.

      No Getting Rich Quick

      There are no ‘get rich quick’ schemes. When trusted, respected individuals present great opportunities with no risk, investors lose all common sense. All they see is the pot of gold at the end of the rainbow. The longer a scheme continues and pays individuals great returns, the longer investors are oblivious to what can go wrong. We have seen it all before with the likes of the Fidentia and Masterbond scams and I feel certain that this newest Ponzi scheme will not be the last.

      The real story behind this and other scams that catch foolish investors is the belief that one can become rich without effort. In fact, the only way to achieve one’s aspirations is by hard work and smart investing.

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      Bryan Hirsch

      Bryan Hirsch

      Bryan Hirsch has been in the financial services industry for 47 years and is a director of Bryan Hirsch Colley & Associates. He has written two books, the first Bryan Hirsch’s Guide to Personal Finance and more recently, Steps to Financial Freedom. Bryan has written for many of South Africa’s top financial and business publications, has been a weekly guest on Radio SAFM for 18 years, and has his own weekly TV show You & Your Money on Summit TV.

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