Too Big to Fail?
This is an attitude of the complacent entrepreneur. Business success increases the temptation to keep stretching growth expectations, sometimes with dire consequences. Size can bring a false sense of invincibility and a risky ‘first mover’ instinct.
One decision to scale up brings operational complexity and lower stress tolerances for cash. Before that diversification, acquisition, new factory or geographical expansion, ask yourself whether you are driven by the ‘too big to fail’ syndrome.
Too Small to Grow?
Cautious entrepreneurs perceive ‘small’ as a safe haven. As a result their business never develops enough products, services, industry and sector penetration, and geographical footprint.
Size is not the springboard for growth; your strategic shape matters more. It is about having strengths in the right areas, starting with your unique value proposition, business model and its scalability.
Find a Balance
Bigger businesses must balance scaling up with long-term sustainability. Small, growing businesses need to challenge size.