Are You A Commodity Or A Brand?
Have a look at your business and consider whether you could be classified as a commodity or a brand.
Read moreWith a BSc in Computer Science, Andrew’s IT career included programming and running a support department before joining the world of technology journalism in 1995. Since then he has been an editor of various publications in South Africa and Germany, where he was also a guest lecturer in Total Quality Management (TQM) at the Ludwig-Maximilians University in Munich. In 2014 he attained his MBA in Leadership & Sustainability from the University of Cumbria. He has been the editor of Hi-Tech Security Solutions since 2010.
Have a look at your business and consider whether you could be classified as a commodity or a brand.
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