Gearing Up For Funding Applications: What Does It Take For A Small Business To Be Funding-Ready?
This article provides insights into what entrepreneurs need to have in place before putting themselves in front of prospective funders...
Read moreInvestor, branding and marketing specialist, and GIBS guest lecturer, Donna Rachelson is the author of three books, has held marketing director positions in blue chip organisations and is currently Chief Catalyst at Seed Academy – a training and incubation ecosystem for entrepreneurs. Her passion is to share her expertise to help build start-ups into powerful enterprises.
This article provides insights into what entrepreneurs need to have in place before putting themselves in front of prospective funders...
Read moreThis article summarises the funding options South Africa’s entrepreneurs can explore.
Read moreHere are four strategies to pursue in building “Brand YOU” on the internet.
Read moreDonna Rachelson, well known speaker and Author of her latest book - Play To Win, asks South Africans to look...
Read moreHow to differentiate yourself and demonstrate your value to the business.
Read moreHere are some of the things you need to find out before developing a campaign or even a marketing strategy:
Read moreHow your business can benefit from strategic alliances.
Read moreLook at these questions first before you look at your marketing budget!
Read moreHere’s a six-step approach to harnessing the power of focus in your business:
Read moreHere are five mistakes that I see start-ups making time and time again, and how you can avoid them.
Read moreHow much of a role does email play in your life? For most of us, email is a core business...
Read moreA good website isn’t good enough anymore. These days your website has to be more than good to stand out...
Read moreMarketing interventions might just be a costly exercise if you haven’t considered certain key business aspects. Rather spend your time...
Read moreGone are the days of box-ticking…Enter the age of friendly referrals
Read moreWhy you need to understand what your competitive advantage is before setting out to market your business.
Read moreSo many companies say that their differentiator is great customer service. We believe that truly is our differentiator, but no...
Read morePlan your marketing properly for maximum effect.
Read moreSpend time building Brand You.
Read moreWhat does being market focused really mean?
Read moreKeep your marketing message focused to increase its impact.
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