Simone’s experience in retail and the FMCG industry spans two decades. She has an incredible eye for spotting trends. While working as the General Manager of The RCL group Innovation Hub for 10 years, and Ideas and Insight Manager for a further three, she was involved on all levels of innovation and strategy. Travelling the globe to scout ideas and approaches, analysing, and applying trends, predicting trends and product directions. It was on one of these scouting trips in early 2015 that her idea to launch Musgrave Gin was born.